Formation of the “new spectacle”: Understanding modern streaming (by the example of Netflix and others)
Mekhonoshin Vasiliy Urevich
National Research University Higher School of Economics
Submitted: 08.07.2024
Abstract. The paper aims to identify the characteristics of the “new spectacle” in the context of screen digitization. The author’s focus on identifying the stages of screen digitization and the emergence of new cultural practices when viewing content on streaming services is crucial. The scientific novelty of the study lies in its multifaceted analysis of media consumption and media production transformations in the digital age, particularly emphasizing the significant role of streaming services in these processes. The author investigates the interactive aspects of streaming services where viewers can influence the plot, which is a significant contribution to understanding contemporary media practices. As a result, the author emphasizes that streaming services have become catalysts for numerous changes in the media industry, leading to democratization of content access and production. The work notes the possibility of a functional differentiation of modern media consumption culture under the influence of screen culture before the streaming era and during the streaming era. The emergence of new demands for content creation in the context of the “new spectacle” is highlighted.
Key words and phrases: трансформация медиапотребления, новая зрелищность, интерактивный опыт просмотра, этапы цифровизации экрана, стриминг-сервисы, Новый Голливуд, фильмы, сериалы, Netflix, Hulu, HBO Max, media consumption transformation, new spectacle, interactive viewing experience, stages of screen digitization, streaming services, New Hollywood, movies, TV series
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Artyukh A. Novyi Gollivud. Istoriya i kontseptsiya. SPb.: Aleteiya, 2015.
Dzheimison F. Postmodernizm, ili Kul'turnaya logika pozdnego kapitalizma. M.: Izd-vo Instituta Gaidara, 2019.
Razlogov K. Dialektika massovogo i unikal'nogo v sotsiodinamike iskusstva // Aktual'nye problemy sovremennoi kul'tury i obrazovaniya: sbornik nauchnykh statei po materialam I mezhdunarodnoi konferentsii molodykh uchenykh (g. Moskva, 29-31 marta 2016 g.). M.: FGBNU «IKhOiK RAO», 2016.
Rafteri B. Luchshii god v istorii kino. Kak 1999-i izmenil vse. M.: Individuum, 2020.
Rendol'f M. That will never work: istoriya sozdaniya Netflix, rasskazannaya ee osnovatelem. M.: Eksmo, 2021.
Savchuk V. Mediafilosofiya. Pristup real'nosti. SPb.: RKhGA, 2014.
Khastings R. Nikakikh pravil: unikal'naya kul'tura Netflix. M.: Mann, Ivanov i Ferber, 2021.
Khills M. «Chernoe zerkalo», implitsitnaya religiya i sakralizatsiya «zapoinykh prosmotrov» nauchnoi fantastiki // Gosudarstvo, religiya, Tserkov' v Rossii i za rubezhom. 2019. № 37 (3).
Khrenov N. Novaya vizual'nost' kak problema kul'tury. M. – SPb.: Tsentr gumanitarnykh initsiativ, 2019.
Siles I., Espinoza-Rojas J., Naranjo A., Tristán M. F. The Mutual Domestication of Users and Algorithmic Recommendations on Netflix // 2019.Communication, Culture & Critique. 2019. Vol. 12. Iss. 4.
Русский
