Interactivity of Modern Material and Virtual Graphic Design Product
Gabrielyan Tigran Olegovich
V. I. Vernadsky Crimean Federal University
Submitted: 31.12.2019
Abstract. The article considers communicative peculiarities of linear, reactive, dialogic interactivity. For the first time the paper suggests a classification of material and virtual graphic design products according to types of interactivity. The author identifies specificity of product interactivity, which is determined by the fact that design product activation occurs in virtual environment and representation - in the real one. Artistic and design peculiarities of figurativeness of such design products are described.
Key words and phrases: материально-виртуальный дизайн-продукт, графика, коммуникация, линейная интерактивность, реактивная интерактивность, диалоговая интерактивность, material and virtual design product, graphics, communication, linear interactivity, reactive interactivity, dialogic interactivity
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