THE SOVIET COMICS AS AN INSTRUMENT TO INFLUENCE MASS CONSCIOUSNESS
Pushkin Sergei Alekseevich
Nizhny Novgorod State Technical University named after R. E. Alekseev
Submitted: 24.09.2018
Abstract. Comics as the symbiosis of the literary genre and visual art, repudiated by the Soviet ideology, for a long period were not officially recognized in the domestic scientific community. However, the study indicates that comics in the USSR not only existed but were used rather efficiently as an instrument to influence the Soviet citizens’ mass consciousness. The article analyses the Soviet comics, identifies the basic strategies of using them to influence mass consciousness, and proposes practical recommendations for their usage under the modern conditions.
Key words and phrases: воздействие, комикс, массовая культура, массовое сознание, пропаганда, стратегия, influence, comics, mass culture, mass consciousness, propaganda, strategy
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