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Abstract. The article examines the role of socio-cultural context in the formation and functioning of information design. The author reveals the essential characteristics of info-graphics in the context of modern social reality "requiring" interpretation for consumers. Just the objects of info-graphics come out as a kind of mediators ("epistemic things"). The author concludes that it is achieved due to the use in designing the principles of rationality, simplicity, reliability and topicality in supplying information.
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Key words and phrases: информационный дизайн, инфографика, визуальный дизайн, контекст дизайн-разработок, визуальные средства представления информации, визуальная коммуникация, визуальные коммуникации повседневного пространства, information design, info-graphics, visual design, context of designs, visual means for presenting information, visual communication, visual communications of everyday space
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Русский
