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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 12. Part 1. P. 59-61.
SCIENTIFIC AREA:    Culturology
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PHOTOGRAPHY OF THE END OF THE XIXTH - THE BEGINNING OF THE XXTH CENTURY AS STIMULUS FOR OPTICAL MEDIA DEVELOPMENT

Vorontsova Ekaterina Aleksandrovna
Voronezh State University


Abstract. The author analyzes the influence of photography on the formation of visual-verbal relations between man and new media, tells that the beginning of the ХХth century changed not only the life-style of people, but also the personal perception and estimation of reality, through the prism of photography formation as the source of information presentation and coding traces the transformation of the aesthetic views, attitudes and culture of the Russian community at the turn of the X?Xth-XXth centuries. Optical media managed to combine picture and dynamics, image and word. The consideration of photography as the first optical media allows researching the problem of cinema and television formation, some characteristics of the accumulation of visual and verbal in them.
Key words and phrases: фотография, кино, образ, восприятие, генезис фотографии, медиа, photography, cinema, image, perception, photography genesis, media
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