Shorts, reels and clip as a subvidema of Internet, film and media discourse
Anisimov Vladislav Evgenevich, Anisimova Ekatherina Dmitrievna
MGIMO University
RUDN University
Submitted: 09.06.2024
Abstract. The aim of this study is to identify the subvidema as a new element of the social network discourse, which in the future will allow for a segmented analysis of the polymodal components of the social network discourse. For the first time, the article describes new units of social network discourse – shorts, reels and clips, combined into a single class and nominated as "subvidema". The structural and linguistic features of the subvidema are highlighted and considered, their main functions are determined. The interdiscursive potential of the subvidema and the functioning of shorts, reels and clips in film, Internet and media discourses are considered. The scientific novelty of the study lies in the comprehensive description of the linguistic and pragmatic features of the identified types of subvidema, as well as the terminological differentiation of the phenomena of shorts, reels and clip. As a result of the research, it was found that subvidema is a communicative polymodal pragmatically oriented element of the social network discourse, performing specific functions and possessing certain characteristics. At the same time, the subvidema has a wide interdiscursive potential, which allows shorts, reels and clips to function in different types of discourse (cinema, Internet and media discourse).
Key words and phrases: субвидема, дискурс социальных сетей, кинодискурс, медиадискурс, интернет-дискурс, subvidema, social network discourse, film discourse, media discourse
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
Anisimov V. E. Kinozagolovok, sinopsis i slogan kinofil'ma kak funktsional'no-pragmaticheskie edinitsy kinoteksta (na materiale sovremennogo frantsuzskogo kinodiskursa) // Filologicheskie nauki. Voprosy teorii i praktiki. 2020. T. 13. Vyp. 1. https://doi.org/10.30853/filnauki.2020.1.48
Anisimov V. E. Strukturno-pragmaticheskie osobennosti postera kinofil'ma (na materiale frantsuzskogo kinodiskursa) // Filologicheskie nauki. Voprosy teorii i praktiki. 2024. T. 17. Vyp. 1. https://doi.org/10.30853/phil20240027
Akhrenova N. A., Milyakova V. V. Mikroblog kak raznovidnost' reklamnogo internet-diskursa // Voprosy sovremennoi lingvistiki. 2022. № 3.
Zagidullina M. V. Teoriya internet-fol'klora: kommunikatsiya fol'klornogo tipa i samoidentifikatsiya uchastnikov krupnykh forumov // Uchenye zapiski Kazanskogo universiteta. Seriya: Gumanitarnye nauki. 2015. № 4.
Zykova I. V. Interdiskursivnost' kak lingvokreativnaya apropriatsiya diskursov: avangard i Andrei Tarkovskii // Slovo.ru: baltiiskii aktsent. 2021. T. 12. № 4.
Karasik V. I. Yazykovoe proyavlenie lichnosti. Volgograd: Paradigma, 2014.
Karaulov Yu. N. Russkii yazyk i yazykovaya lichnost'. Izd-e 7-e. M.: LKI, 2010.
Kovalevskaya E. V. Tekhnologiya sozdaniya korotkikh populyarnykh video-rolikov po predmetam shkol'nogo tsikla // Problemy sovremennogo pedagogicheskogo obrazovaniya. 2018. № 60 (3).
Muronets O. V. Kontent sotsial'nykh setei: tendentsii i zakonomernosti // Mediaskop. 2015. № 3.
Nelyubova N. Yu., Govorova L. A., Kalinnikova E. D. Osobennosti funktsionirovaniya sovremennogo yazyka v internet-prostranstve (na materiale frantsuzskogo i ispanskogo yazykov) // Voprosy prikladnoi lingvistiki. 2021. № 43.
Nosovets S. G. Novye media: k opredeleniyu ponyatiya // Kommunikativnye issledovaniya. 2016. № 4 (10).
Oliz'ko N. S. Interdiskursivnost' postmodernistskogo pis'ma: monografiya. Chelyabinsk: Chelyab. gos. un-t, 2009.
Podgornaya E. A., Demidenko K. A. Lingvisticheskie kharakteristiki internet-chatov kak vida kommunikatsii // Kontsept. 2014. № 9.
Slyshkin G. G., Efremova M. A. Kinotekst (opyt lingvokul'turologicheskogo analiza). M.: Vodolei Publishers, 2004.
Sovremennyi diskurs-analiz: povestka dnya, problematika, perspektivy: kollektivnaya monografiya / pod red. E. A. Kozhemyakina, A. V. Polonskogo. Belgorod: ID «Belgorod», 2016.
Sonin A. G. Obshchepsikhologicheskie i kognitivnye mekhanizmy ponimaniya mul'timediinykh tekstov // Voprosy psikholingvistiki. 2003. № 1.
Khar'kovskaya A. A., Cherkunova M. V. Maloformatnye teksty v amerikanskom mediadiskurse (na materiale nazvanii videorolikov o Donal'de Trampe na platforme Youtube.com) // Aktual'nye problemy filologii i pedagogicheskoi lingvistiki. 2020. № 4.
Cherkunova M. V. Maloformatnyi tekst: k opredeleniyu ponyatiya (teoreticheskie aspekty) // Izvestiya Saratovskogo universiteta. Novaya seriya. Seriya: Filologiya. Zhurnalistika. 2022. № 22 (3).