Representation of locus image in a tourist advertising narrative
Menshikova Ekaterina Evgenevna
Irkutsk Baikal State University
Submitted: 12.04.2024
Abstract. The aim of the study is to define the features of locus image representation in a tourist advertising narrative. The scientific novelty of the work lies in the fact that the consideration of locus image in a tourist advertising narrative has not been undertaken before. The novelty is also determined by the fact that for the first time loci have been singled out, that is, spaces actualized by geographical factors and natural and cultural landscapes. For the first time it has been indicated that loci represented by texts of a tourist advertising narrative simulate its sense-forming space and also construct a system of meanings. The article considers the different interpretations of the term “locus” by scholars and gives the author’s understanding of this concept. As a result of the research, the main loci in a tourist advertising narrative are singled out, namely: the locus of refuge and salvation, the locus of Paradise and absolute happiness, the locus of dreams, the locus of harmony, the locus of hope, the locus of relaxation and activation, the locus of new life, the locus of freedom, the locus of discovery, the locus of adventure, the locus of a fairy tale and a dream, the locus of mystery, the locus of returning to childhood, the locus of initiation. The text-forming potential of the locus image in a tourist advertising narrative is noted, as well as its dominance in focusing and holding the attention and interest of the text’s recipient. The ability of the locus image to potentially influence the consumer of the service by representing the topic of the text and the subsequent development of its structure is emphasized, which actualizes the topic and accumulates markers of valuable information.
Key words and phrases: рекламный туристический нарратив, образ локуса, локус как место, аттрактивность локуса, tourist advertising narrative, locus image, locus as a place, attractiveness of the locus
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Boldyrev N. N. Kognitivnaya lingvistika. M. – Berlin: Direkt-Media, 2016.
Boldyrev N. N. Yazyk i sistema znanii. Kognitivnaya teoriya yazyka. M.: Izdatel'skii dom YaSK, 2018.
Dem'yankov V. Z. Paradigma v lingvistike i teorii yazyka // Gorizonty sovremennoi lingvistiki: traditsii i novatorstvo / otv. red. N. K. Ryabtseva. M.: Yazyki slavyanskikh kul'tur, 2009.
Dzyuba E. V. Kognitivnaya lingvistika: uchebnoe posobie dlya vysshikh uchebnykh zavedenii. Ekaterinburg, 2018.
Ippolitov O. O. Ob attraktorakh i nekotorykh kognitivnykh protsessakh v prostranstve kontseptosfery // Filologicheskie nauki. Voprosy teorii i praktiki. 2010. № 1 (5).
Kazakova G. M. Region kak subkul'turnyi lokus: na primere Yuzhnogo Urala: avtoref. diss. … d. kul't. M., 2009.
Kostyrya A. V. Aktualizatsiya avtorskogo koda v sikvele: kognitivno-semioticheskii mekhanizm: diss. … k. filol. n. Perm', 2021.
Kubryakova E. S. V poiskakh sushchnosti yazyka: vmesto vvedeniya // Kognitivnye issledovaniya yazyka: kollektivnaya monografiya / gl. red. ser. E. S. Kubryakova; otv. red. N. N. Boldyrev. M. – Tambov: IYa RAN; Tambovskii gos. un-t, 2009. Vyp. IV. Kontseptualizatsiya mira v yazyke.
Kubryakova E. S. Ob ustanovkakh kognitivnoi nauki i aktual'nykh problemakh kognitivnoi lingvistiki // Voprosy kognitivnoi lingvistiki. 2004. № 1.
Lotman Yu. M. V shkole poeticheskogo slova: Pushkin. Lermontov. Gogol': kn. dlya uchitelya. M.: Prosveshchenie, 1988.
Ornatskaya L. A. O sotsial'noi funktsii obraza raya // Obraz raya: ot mifa k utopii. SPb.: Sankt-Peterburgskoe filosofskoe obshchestvo, 2003. Vyp. 31 / otv. red. M. M. Shakhnovich.
Prokof'eva V. Yu. Russkii poeticheskii lokus v ego leksicheskom predstavlenii: na materiale poezii «serebryanogo veka»: avtoref. diss. … d. filol. n. SPb., 2004.
Pykhtina Yu. G. K probleme ispol'zovaniya prostranstvennoi terminologii v sovremennom literaturovedenii // Vestnik Orenburgskogo gosudarstvennogo universiteta. 2013. № 11 (160).
Subbotina T. V. Lokus, topos, urbonim, mikrotoponim: k voprosu o soderzhanii prostranstvennykh ponyatii // Vestnik Chelyabinskogo gosudarstvennogo universiteta. 2011. № 24 (239).
Fedorov V. V. Arkhitekturnaya sreda: prostranstva, territorii, lokusy // Vestnik Tverskogo gosudarstvennogo tekhnicheskogo universiteta. 2020. № 4 (8).
Fomenko V. G. Poetika goroda: genezis, natsional'nye vektory razvitiya v khudozhestvennoi proze XIX veka: avtoref. diss. … d. filol. n. Donetsk, 2020.
Frolova O. E. Soderzhanie i metodicheskaya interpretatsiya kategorii «prostranstvo» pri obuchenii tolkovaniyu russkogo prozaicheskogo khudozhestvennogo teksta: inostrannye studenty-filologi osnovnogo etapa: diss. … k. ped. n. M., 1996.
Cherenkova Yu. V. Lokus Rossiya v russkoi poezii XX veka: leksicheskii aspekt: diss. … k. filol. n. Orenburg, 2014.
Shchukin V. S. Moskovskie literaturnye urochishcha: Simonovo, Devich'e pole (iz tsikla lektsii po mifopoetike Moskvy) // Pedagogika iskusstva. 2009. № 1.
Shchukina D. A. Prostranstvo kak lingvokognitivnaya kategoriya: na materiale proizvedenii M. A. Bulgakova raznykh zhanrov: avtoref. diss. … d. filol. n. SPb., 2004.
Yashina K. I. Lokal'nye teksty v tvorchestve Belly Akhmadulinoi: diss. … k. filol. n. N. Novgorod, 2021.
Русский
