Pragmatic potential of recurrent vocabulary in media texts (based on the news messages about Russia in German-language media)
Ivanchenko Tatiana Anatolevna
Saint Petersburg University of Management Technologies and Economics
Submitted: 10.03.2024
Abstract. The aim of the research is to describe the pragmatic functions of recurrent vocabulary in media texts of a certain thematic orientation, assessing the possibility of its use as a means of influencing the mass consciousness. The scientific novelty of the research lies in the fact that the use of recurrent lexical units in media discourse is considered for the first time from the standpoint of pragmalinguistics as an effective means of manipulating the consciousness of information recipients and forming the linguocognitive space in accordance with the pragmatic interests of the senders of messages. Through the lexical units regularly used and circulated in news messages, there is both an actualization of the social significance of the events, phenomena or concepts designated by them and an imposition of the attitudes and judgments needed by the senders of the texts on the recipients of the messages. As a result of the research, it has been found that the vocabulary of a connotative type recurrently used by German-language media in the news texts about Russia in recent years has a predominantly negative connotation and can act as a linguistic means of influencing the consciousness of German-speaking recipients of the news messages and modeling the linguocognitive space of the news discourse on this topic.
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