Features of euphemization in modern ecological discourse (by the example of the German language)
Petryanina Olga Valeryevna, Revina Elena Vladimirovna
Samara State Economic University
Samara State Technical University
Submitted: 24.04.2023
Abstract. The paper is devoted to the study of euphemisms, which, due to certain functional values, have a great manipulative potential realized in various discursive practices. The concealment of unpleasant facts through euphemisms is often found in the mass media reflecting political and business interests, as well as in product advertising. The aim of the research is to identify the semantic-pragmatic and extralinguistic features of euphemistic naming units characteristic of modern German ecological discourse. The scientific novelty of the research lies in the fact that it was possible to determine the causal factors that activate the processes of secondary naming in the language leading to the creation of euphemisms in the ecological language. The authors describe the functionality of euphemistic naming units and also consider in detail their structural-semantic aspect. As a result, it was found that euphemisms as means of softening negative assessments are always conditioned by the social situational relevance and are distinguished by the ability to conceal the direct meaning of the denotation, mitigate its negative connotation, thereby not causing negative associations in the recipient.
Key words and phrases: эвфемизм, экологический дискурс, термин-композит, денотат, денотат, манипулятивный, euphemism, ecological discourse, compound term, denotation, manipulative
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Akhmatova G. Kh. Strukturnyi, semanticheskii i pragmaticheskii aspekty evfemizmov v politicheskom diskurse sovremennogo nemetskogo yazyka: avtoref. diss. ... k. filol. n. M., 2020.
Akhmedova A. Kh. Rechevoe manipulirovanie kak sredstvo obrashcheniya (na primere evfemizmov) // Uchenyi XXI veka. 2021. № 10 (81).
Gromorushkina A. A. Ekologicheskii diskurs kak kompleksnoe yavlenie // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Gumanitarnye nauki. 2020. № 3 (832).
Zaitseva A. V. Tipologiya tekstov ekologicheskogo diskursa FRG: avtoref. diss. … k. filol. n. Smolensk, 2015.
Ivanova S. V., Nikolaeva A. V. Rol' «pustykh» slov v tekste reklamy (na materiale angloyazychnykh reklamnykh tekstov) // Politicheskaya lingvistika. 2011. № 4 (38).
Lagutkina M. D., Karabulatova I. S. Evfemizmy v sovremennom manipulyativnom diskurse SMI // Vestnik Mariiskogo gosudarstvennogo universiteta. 2021. T. 15. № 4 (44).
Pomazov A. I. Klyuchevye slova kak yazykovoi mekhanizm sozdaniya attraktivnosti teksta v internet-diskurse (na materiale saitov rossiiskikh vuzov) // Nauchnyi dialog. 2019. № 7.
Fischer F. Euphemismen in der Wirtschaftssprache. Pragmatische und morphopragmatische Aspekte ihres Gebrauchs // Porta scientiae: Lingua specialis / hrsg. von M. Koskela. Vaasa, 2002.
Garner M. Language: An Ecological View. Oxford – Bern: Peter Lang, 2004.
Rada R. Tabus und Euphemismen in der deutschen Gegenwartssprache. Budapest: ELTE Germanistisches Institut, 2013.
Steinhauer A. Sprachökonomie durch Kurzwörter: Bildung und Verwendung in der Fachkommunikation. Tübingen: Narr, 2000.
Weinrich H. Economy and Ecology in Language // The Ecolinguistics Reader / ed. by A. Fill, P. Mühlhäusler. N. Y.: Continuum, 2001.
Zöllner N. Der Euphemismus im alltäglichen und politischen Sprachgebrauch des Englischen. Frankfurt am Main: Peter Lang, 1997.
Русский
