The Comparison of Metonymic Motivation in the Russian-Language and the Chinese-Language Commercial Ergonyms
Wu Juan, Liu Lifen
Shihezi University
Guangdong University of Foreign Studies
Submitted: 22.01.2023
Abstract. The paper examines metonymic motivations in the nomination process of commercial objects in Russian and Chinese in a comparative aspect. The aim of the study is to identify the similarities and differences of metonymic models in the Russian-language and the Chinese-language ergonyms. The scientific novelty lies in the fact that for the first time the metonymic motivation in the Russian-language and the Chinese-language commercial names is compared, and the causes of such motivation are defined. The results showed that metonymy is one of the main ways of creating ergonyms in both languages on the basis of three types of the presented information – the information about goods and services, owners and potential consumers. At the same time, there are some differences in the nomination of ergonyms: the Chinese-language commercial names are usually constructed on the models of “material – object” and “names of relatives” and the Russian commercial names are mostly created by the model “property – object’’. The examples of the Chinese names based on the model “property – object’’ are scarcely created. This phenomenon can be explained by the common method of man’s perception of the objective world and the different national culture of the Russian and the Chinese peoples.
Key words and phrases: русскоязычные и китайскоязычные эргонимы, метонимическая мотивация, сопоставительный анализ, национальная культура, Russian-language and Chinese-language ergonyms, metonymic motivation, comparative analysis, national culture.
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