Peculiarities of Biopharmaceutical Industry Representation in the Discourse of Pharmaceutical, Consulting and Statistical Organizations (by the Material of the English Language)
Filoshina Irina Olegovna
Saint-Petersburg State Chemical Pharmaceutical University
Submitted: 14.02.2022
Abstract. The aim of the study is to identify the features of biopharmaceutical industry representation in the external discourse of international pharmaceutical organizations. For the first time, the ways of representing the international biopharmaceutical industry, determined by the strategies of reputational discourse in the field of pharmacy, are studied in the context of a cross-disciplinary comparison of the discursive practices of pharmaceutical, consulting and statistical organizations using discourse analysis and frame analysis, which explains scientific novelty of the study. As a result of comparing these discursive practices, the role of reputational discourse in the choice of concept nomination and methods of framing/reframing of the most significant topics is shown.
Key words and phrases: внешний организационный дискурс, репутационный дискурс, фрейм-анализ, репрезентация, external organizational discourse, reputational discourse, frame analysis, representation
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Diskursivnye praktiki sovremennoi institutsional'noi kommunikatsii: monografiya / pod nauch. red. L. V. Kulikovoi. Krasnoyarsk: Sib. feder. un-t, 2015.
Zil'bershtein O. B., Nevstruev K. V., Semenyuk D. D., Shklyar T. L., Yurkovskii A. V. Analiz steikkholderov na primere rossiiskikh predpriyatii // Naukovedenie. 2016. T. 8. № 3. URL: http://naukovedenie.ru/PDF/42EVN316.pdf
Katynskaya M. V. Lingvisticheskoe modelirovanie imidzha. Blagoveshchensk: Izd-vo AmGU, 2012.
Levenkova E. R. Konvergentnye i divergentnye tendentsii v politicheskom diskurse Velikobritanii i SShA: avtoref. diss. … d. filol. n. Samara, 2011.
Sokolova O. V. Tipologiya diskursov aktivnogo vozdeistviya: poeticheskii avangard, reklama i PR. M.: Gnozis, 2014.
Alderwick H., Hutchings A., Briggs A. The Impacts of Collaboration between Local Health Care and Non-Health Care Organizations and Factors Shaping How They Work: A Systematic Review of Reviews // BMC Public Health. 2021. Vol. 21. Iss. 1.
Bernard T. The Discursive Representation of Social Actors in the Corporate Social Responsibility (CSR) and Integrated Annual (IA) Reports of Two South African Mining Companies // Critical Approaches to Discourse Analysis across Disciplines. 2018. Vol. 10 (1).
Bhatia V. K. Discursive Practices in Disciplinary and Professional Contexts // Linguistics and the Human Sciences. 2006. Vol. 2. No. 1.
Bitzer L. F. The Rhetorical Situation // Philosophy and Rhetoric. 1968. Vol. 1.
Bogaert S. van den, Declercq J., Christiaens Th., Jacobs G., Bracke P. In the Land of Pharma: A Qualitative Analysis of the Reputational Discourse of the Pharmaceutical Industry // Public Relations Inquiry. 2018. Vol. 7. Iss. 2.
Carpenter D. Reputation and Power: Organizational Image and Pharmaceutical Regulation at the FDA. Princeton: Princeton University Press, 2010.
Christensen L. Th., Cheney G., Lair D. J., Conrad Ch. Corporate Rhetoric as Organizational Discourse. 2004. URL: https://www.researchgate.net/publication/288272841_Corporate_rhetoric_as_organizational_discourse
Dewulf A., Fran?ois G., Pahl-Wostl C., Taillieu T. A Framing Approach to Cross-Disciplinary Research Collaboration: Experiences from a Large-Scale Research Project on Adaptive Water Management // Ecology and Society. 2007. Vol. 12. No. 2. Art. 14. URL: http://www.ecologyandsociety.org/vol12/iss2/art14/
Dijk T. A. van. Discourse Analysis as Ideology Analysis // Language and Peace / ed. by C. Scha?ffner, A. Wenden. N. Y.: Routledge, 1995.
Goffman E. Frame Analysis: An Essay on the Organization of Experience. Cambridge: Harvard University Press, 1974.
Hackley Ch. Mission Statements as Corporate Communications: The Consequences of Social Constructionism // Corporate Communications: An International Journal. 1998. Vol. 3. No. 3.
Heath R. L. External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse // Management Communication Quarterly. 2011. Vol. 25. Iss. 3.
Hof S. D. van het. Models in Reputation Measurement // Conference: International Reputation Management Conference. Volume: New Challenges, New Opportunities: Reputation Management. November 2012. URL: https://www.researchgate.net/publication/266617884_Models_in_Reputation_Measurement
Kuhn T. The Discourse of Issues Management: A Genre of Organizational Communication // Communication Quarterly. 1997. Vol. 45 (3).
L?hdesm?ki M., Siltaoja M. Towards a Variety of Meanings - Multiple Representations of Reputation in the Small Business Context // British Journal of Management. 2010. Vol. 21. Iss.1.
Niemann D., Martens K., Kaasch A. The Architecture of Arguments in Global Social Governance: Examining Populations and Discourses of International Organizations in Social Policies // International Organizations in Global Social Governance. Global Dynamics of Social Policy / ed. by K. Martens, D. Niemann, A. Kaasch. Cham: Palgrave Macmillan, 2021. DOI: 10.1007/978-3-030-65439-9_1
Pantzerhielm L., Holzscheiter A., Bahr Th. Power in Relations of International Organisations: The Productive Effects of ‘Good’ Governance Norms in Global Health // Review of International Studies. 2020. Vol. 46. Iss. 3.
Putman L. L., Fairhurst G. T. Discourse Analysis in Organizations. Issues and Concerns // Jablin F. M., Putnam L. L. The New Handbook of Organizational Communication. Advances in Theory, Research, Methods. Thousand Oaks: SAGE Publications, 2001.
Rimkut? D. Building Organizational Reputation in the European Regulatory State: An Analysis of EU Agencies’ Communications // Governance. 2020. Vol. 33. Iss. 2.
Rosman T., Seifried E., Merk S. Combining Intra- and Interindividual Approaches in Epistemic Beliefs Research // Frontiers in Psychology. 2020. Bd. 11. DOI: 10.3389/fpsyg.2020.00570
Ross J. S., Gross C. P., Krumholz H. M. Promoting Transparency in Pharmaceutical Industry // American Journal of Public Health. 2012. Vol. 102. No. 1.
Thomas C. J., McKew J. C. Playing Well with Others! Initiating and Sustaining Successful Collaborations between Industry, Academia and Government // Current Topics in Medicinal Chemistry. 2014. Vol. 14. No. 3. URL: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4337773
Русский
