Meme Semantics and Situation Representation (by the Material of the German Language)
Rokhlina Tatiana Alexandrovna
Ryazan State Radio Engineering University named after V. F. Utkin
Submitted: 13.07.2021
Abstract. The purpose of the study is to determine which components make up semantics of a meme as a polymodal unit of communication in digital space, what mechanism of perception and interpretation of memes by a recipient is. The study is novel in that it is the first to examine a meme from the standpoint of cognitive linguistics at different levels of perception with varying degrees of abstraction. As a result, it is proved that representation of a situation that determines semantics of a meme in the considered group is structured and consists of three levels, each of which is marked by specificity of a recipient’s perception of the message.
Key words and phrases: полимодальность, интернет-коммуникация, мем, семантика, когнитивная лингвистика, polymodality, Internet communication, meme, semantics, cognitive linguistics
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