Syntactic Means Ensuring Adequate Translation of Advertising Discourse from Russian into English
Tsyrempilon Alina Olegovna, Semenova Erzhena Vassilyevna, Maraktaeva Sayana Vladimirovna
Banzarov Buryat State University
Submitted: 24.04.2021
Abstract. The paper aims to identify the syntactic structures ensuring adequacy of the English-language advertising text translation. The authors examine stylistic peculiarities of the English-language advertising discourse, analyse the most frequent syntactic constructions. Scientific originality of the study involves justifying relevance of the algorithmic approach to syntactic arrangement of a target text; such an approach is based on identifying syntactic characteristics of advertising discourse. The research findings are as follows: the authors justify the necessity of the systemic approach when choosing the syntactic structure of a target text; this approach is based on analysing syntactic characteristics of the Russian-language advertising discourse.
Key words and phrases: рекламный дискурс, экспрессивный синтаксис, адекватность перевода, advertising discourse, expressive syntax, adequacy of translation
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Русский
