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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2020. № 8. P. 145-149.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2020.8.28

Specificity of Presentation Discourse in "Instagram" Social Network
Streltsova Olga Igorevna
Russian State University for the Humanities
Submitted: 19.06.2020
Abstract. The paper aims to reveal specificity of functioning of educational service promo-texts as a modern form of the Russian-language presentation discourse in "Instagram" social network. Special attention is paid to analysing Instagram users’ communicative strategies, genre specificity and linguistic peculiarities of promo-texts. Scientific originality of the study involves a comprehensive structural-functional analysis of educational service promo-texts taking into account peculiarities of advertising space and the addresser’s social characteristics. The conclusion is made that a promo-text as a form of presentation discourse acquires new features distinguishing it from other popular genres.
Key words and phrases: русский язык, продвигающий текст, образовательные услуги, презентационный дискурс, Instagram, жанр, Russian language, promo-text, educational services, presentation discourse, Instagram, genre
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