Title, Synopsis and Slogan as Functional and Pragmatic Elements of Film Text (by the Material of the Modern French Film Discourse)
Anisimov Vladislav Evgen'evich
Peoples’ Friendship University of Russia
Submitted: 20.10.2019
Abstract. The article analyses functional and pragmatic elements of the film text (title, synopsis, slogan) whose basic function is to capture target audience and to achieve successful film distribution. The functions of title, synopsis and slogan are revealed, their structural, lexical and stylistic peculiarities are identified. Interrelation of these functional and pragmatic elements of the film text at the linguistic and pragmatic levels is analysed. The conclusion is made about the key role of title, synopsis and slogan for a successful film launch from the viewpoint of box office results.
Key words and phrases: французский язык, кинодискурс, кинотекст, кинозаголовок, синопсис, слоган, функционально-прагматические единицы, French language, film discourse, film text, film title, synopsis, slogan, functional and pragmatic elements
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Anisimov V. E., Borisova A. S., Konson G. R. Lingvokul'turnaya lokalizatsiya kinozagolovkov // Vestnik Rossiiskogo universiteta druzhby narodov. Seriya "Lingvistika". 2019. T. 23. № 2. S. 435-459.
Bogdanova O. Yu. Zaglavie kak semantiko-kompozitsionnyi element khudozhestvennogo teksta (na materiale angliiskogo yazyka): avtoref. diss. … k. filol. n. M., 2009. 18 s.
Borisova A. S. Frantsuzskii natsional'nyi kharakter skvoz' prizmu sovremennykh frantsuzskikh pechatnykh reklamnykh tekstov: diss.. k. filol. n. M., 2010. 204 s.
Vasil'eva T. V. Kognitivnye mekhanizmy formirovaniya i funktsionirovaniya zagolovka // Vestnik Moskovskogo universiteta. Seriya 19. Lingvistika i mezhkul'turnaya kommunikatsiya. 2006. № 1. S. 154-171.
Gorshkova V. E. Nazvanie fil'ma kak edinitsa perevoda i sostavlyayushchaya obraza-smysla // Vestnik Permskogo politekhnicheskogo universiteta. Problemy yazykoznaniya i pedagogiki. 2014. № 10. S. 26-37.
Gorshkova V. E. Teoreticheskie osnovy protsessoorientirovannogo podkhoda k perevodu kinodialoga (na materiale sovremennogo frantsuzskogo kino): diss. … d. filol. n. Irkutsk, 2006. 367 s.
Gorshkova V. E., Kolodina E. A., Kremnev E. V., Fedotova I. P., Firsova E. O. Kinodialog. Obraz-smysl. Perevod: kollektivnaya monogr. / pod obshch. red. V. E. Gorshkovoi. Irkutsk: MGLU EALI, 2014. 367 s.
Kolodina E. A., Pashkova I. V. Spetsifika peredachi obraza-smysla pri perevode nazvanii kinofil'mov (na materiale angliiskogo i koreiskogo yazykov) // Sibirskii filologicheskii zhurnal. 2016. № 2. S. 188-195.
Lomonosova E. S. Zhanrovye osobennosti tekstov maloi formy [Elektronnyi resurs]. URL: http://7universum.com/ ru/philology/archive/item/2081 (data obrashcheniya: 15.10.2019).
Nelyubina Yu. A. Kinodiskurs kak ob"ekt lingvisticheskogo izucheniya // Chelyabinskii gumanitarii. 2013. № 3. S. 71-73.
Nelyubina Yu. A. Spetsial'naya leksika kak element smysloobrazovaniya v kinodiskurse // Vestnik Chelyabinskogo gosudarstvennogo universiteta. 2014. № 16. S. 98-101.
Slyshkin G. G., Efremova M. A. Kinotekst (opyt lingvokul'turologicheskogo analiza). M.: Vodolei Publishers, 2004. 153 s.
Le public du cin?ma en 2017 [Elektronnyi resurs] // Le Centre national du cin?ma et de l’image anim?e (CNC). URL: http://www.newsroom-publicismedia.fr/wp-content/uploads/2018/10/2018-Le-public-du-cinema-en-2017-CNC-oct-2018.pdf (data obrashcheniya: 07.10.2019).
Veleva-Borissov A. La th?orie interpr?tative de la traduction et les titres: th?se de doctorat. P.: ESIT, 1993. 609 p.
Русский
