PECULIARITIES OF THE RUSSIAN BUSINESS CORRESPONDENCE UNDER CONDITIONS OF VIRTUAL COMMUNICATION (BY THE EXAMPLE OF THE RUSSIAN AND VIETNAMESE BUSINESS PARTNERS’ LETTERS)
Le Thi Phuong Linh
Moscow State Linguistic University
Submitted: 08.04.2019
Abstract. The article examines the peculiarities of business correspondence by analysing commercial letters written under the conditions of virtual communication between the Russian and Vietnamese business partners. The analysis is based on comparing the structural and style specificity of electronic commercial letters and standards of official business letters. The author identifies the peculiarities of the Russian business correspondence and analyses mistakes in communication with the Vietnamese partners. The findings lead to the conclusion that failures in cross-cultural business communication occur as a result of differences in linguistic worldviews.
Key words and phrases: электронная бизнес-корреспонденция, деловая переписка, виртуальная коммуникация, межкультурное общение, языковая картина мира, electronic business correspondence, business correspondence, virtual communication, cross-cultural communication, linguistic worldview
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Русский
