CATEGORY OF POLITENESS AS A CONDITION FOR SUCCESSFUL BUSINESS COMMUNICATION: LINGUISTIC ASPECT (BY THE MATERIAL OF THE GERMAN AND FRENCH LANGUAGES)
Vetrinskaya Viktoriya Vladislavovna, Polyakova Nataliya Vladimirovna, Shabanova Veronika Petrovna
Peoples’ Friendship University of Russia
Moscow Region State University
Submitted: 16.10.2019
Abstract. The article provides a linguistic analysis of the category of politeness as a condition for successful written business communication. In this connection, it’s important to understand that communicative intentions and their perception by an addressee are determined by a set of social, national and cultural norms adopted by the business community. The paper aims to compare linguistic means serving to express the category of politeness in written business communication in the German and French languages. The research material includes different types of business letters. The analysis indicates that the representatives of the two European cultures equally use more polite generalized forms in written business communication, even if in private communication, the communicants use informal ways of address.
Key words and phrases: письменная деловая коммуникация, языковая вежливость, конвенциональная вежливость, языковая норма, социальная норма, национально-культурная норма, written business communication, linguistic politeness, conventional politeness, language norm, social norm, national and cultural norm
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