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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2019. № 10. P. 291-298.
SCIENTIFIC AREA:	Philological Sciences
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https://doi.org/10.30853/filnauki.2019.10.62

VERBALIZATION OF ATTITUDE TO FOREIGN FASHION IN THE SOVIET WOMEN’S MAGAZINES OF THE 1920S AND MODERN RUSSIAN BLOGS

Alyunina Yuliya Matveevna, Politova Elena Vyacheslavovna
Peoples’ Friendship University of Russia; Lumi?re University Lyon 2

Peoples’ Friendship University of Russia University of Toulouse - Jean Jaur?s

Submitted: 11.07.2019

Abstract. The article examines the problem of using linguistic markers (lexico-semantic and grammatical ones) to verbalize the attitude to foreign influence on domestic fashion in the Soviet women’s periodicals and network blogs of 2014-2018. The authors focus on studying the functions of the identified markers. The conclusions are made that in both the discourses, the attitude to foreign influence on domestic fashion is expressed by the same linguistic means: means of expressing subjective modality of obligation, evaluative vocabulary, foreign borrowings and foreign inclusions.

Key words and phrases: дискурс моды, советские женские журналы, субъективная модальность долженствования, англицизмы, заимствования, иноязычные вкрапления, блог, fashion discourse, Soviet women’s magazines, subjective modality of obligation, Anglicisms, borrowings, foreign inclusions, blog

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