THE IMPACT OF THE VISUAL APPEARANCE OF THE TEXT ON ITS PERCEPTION (BASING ON THE FRENCH NOVELS OF THE LATE XX - THE EARLY XXI CENTURY)
Voskoboinikova Lyudmila Petrovna
Nizhny Novgorod State Linguistic University named after N. A. Dobrolyubov
Submitted: 16.04.2018
Abstract. The article is devoted to the study of the visual and graphic appearance of the literary text in contemporary literature. Basing on the analysis of novels in French, the author identifies the main graphical tools, analyzes their functions and justifies the significance of their use for performing the single semantic task of the text. Both the possibility of a font-based variation and the planar organization of the polycode text are considered, as well as the significant, deliberate absence of any generally accepted punctuation-graphic means in terms of producing a certain effect on the readers.
Key words and phrases: поликодовый текст, шрифтовое варьирование, визуально-графический прием, плоскостная организация текста, семантическое задание текста, polycode text, font-based variation, visual-graphic technique, planar organization of text, semantic task of text
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