FORMATION OF POSITIVE IMAGE OF THE RUSSIAN STATE IN THE BRITISH MASS MEDIA
Savel'eva Nelli Khismatullaevna, Pikhtovnikova Yuliya Viktorovna
Ural Federal University named after the First President of Russia B. N. Yeltsin
Ural Federal University named after the first President of Russia B. N. Yeltsin
Abstract. The article is devoted to identifying the image of Russia in the authoritative printed editions of Great Britain. The paper examines the principles of efficient cooperation between two countries at the political and economic levels, analyzes different ways to form the image of a country. The authors conclude that the image of the state is a complicated integrated phenomenon, which depends on the worldview developed in public conscience and is determined by culture and stereotype thinking. It’s important to consider this fact when organizing an intercultural dialogue.
Key words and phrases: социальная оценка, оценка информационных потоков, межкультурное взаимодействие, культура, общественное сознание, social assessment, assessment of information streams, intercultural interaction, culture, public conscience
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