ANGLO-AMERICANISMS IN THE GERMAN LANGUAGE AS GLOBALIZATION FACTOR MANIFESTATION AT THE LEXICAL LEVEL
Matasova Oksana Vladimirovna, Shapovalova Ol'ga Nikolaevna, Ufimtseva Ol'ga Aleksandrovna, Shapovalov Yurii Anatol'evich
Saratov Socio-Economic Institute (Branch) of Plekhanov Russian University of Economics
Povolzhsky Institute of Management named after P. A. Stolypin (Branch) of the Russian Presidential Academy of National Economy and Public Administration
Abstract. The article deals with the phenomenon of linguistic borrowings in the German language with the purpose of studying its specificity. At the same time, special emphasis is on the identification of actual tendencies in the development of the language in today’s global society. In the course of the study, which is based on the material of the modern German press, the main characteristics of the process of linguistic borrowings in the German language are stated, namely the active mastering of lexemes, which denote important concepts of the American (British) culture.
Key words and phrases: языковые контакты, заимствования, германские языки, лексические заимствования, англо-американизмы, семантические преобразования, language contacts, borrowings, Germanic languages, lexical borrowings, Anglo-Americanisms, semantic transformations
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