COMMUNICATIVE STRATEGIES AND TACTICS IN THE ASPECT OF THE CULTUROLOGICAL PARAMETER "DISTANCE OF POWER"
Dutova Natal’ya Valer’evna
Novosibirsk Military Institute named after General of the Army I. K. Yakovlev of National Guard Troops of the Russian Federation
Submitted: 31.10.2018
Abstract. The article considers the issues of the strategic communicative behaviour of the representatives of the Russian, English and Chinese cultures. The purpose of the study is to analyse communicative strategies and tactics and their verbal and non-verbal realization in the aspect of the culturological parameter "distance of power" in the interaction of asymmetric communicants. The author concludes that the communicative behaviour of interlocutors obeys the rules of power distribution in the society. The high index of the distance of power in culture leads to the frequent use of the strategy of dominance in the pair "superior - inferior". The high frequency of the cooperation strategy implementation is associated with the low index of the distance of power in culture.
Key words and phrases: дистанция власти, коммуникативные стратегии и тактики, вербальные и невербальные средства, русская, английская, китайская культуры, социальная иерархия, вышестоящий, нижестоящий, distance of power, communicative strategies and tactics, verbal and non-verbal means, Russian, English, Chinese cultures, social hierarchy, the superior, the inferior
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