LINGUOCULTURAL FACTORS AND ASPECTS OF INDIVIDUAL AND GENERAL CULTURAL CONTRAST IN THE PROCESS OF ANGLICISMS ADAPTATION IN THE MODERN RUSSIAN LANGUAGE
Sidorenko Stanislav Gennad’evich, Strogina Yuliya Andreevna
North-Caucasus Federal University
Armavir State Pedagogical University
Submitted: 11.10.2018
Abstract. The article researches the basic mechanisms of the process of the English loanwords adaptation in the target Russian linguoculture. As a part of the loanwords analysis with the use of the analytical apparatus of the philological phenomenological hermeneutics, the specificity of identifying the cultural overtones of meaning has been described within the complex interaction of the counter-directed vectors of the socio-cultural codes of the source language and the target language. The phenomenon of verbal context ambiguity is analyzed that accompanies the perception of the general linguocultural meaning of loanwords by the representatives of the target linguocultural community.
Key words and phrases: заимствование, лингвокультурная адаптация, культурный контекст, концептуально-валерная система, ассоциативный ряд, экстралингвистические факторы, loanword, linguocultural adaptation, cultural context, conceptual-value system, associative array, extralinguistic factors
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