TRANSLATION OF SUBSTANDARD VOCABULARY IN ANALYTICAL ARTICLES OF POLITICAL ORIENTATION (BY THE MATERIAL OF THE ENGLISH LANGUAGE)
Pavlenko Veronika Gennadievna, Kardumyan Milena Sergeevna, Saribekova Elina Aleksandrovna
Stavropol State Pedagogical Institute
Submitted: 07.07.2018
Abstract. The article considers the translation of substandard vocabulary in the English analytical articles of political orientation. The study aims to identify the techniques to translate substandard vocabulary in the analytical mass media discourse. The authors provide the examples and variants of translating substandard vocabulary. The scientific originality of the paper is in identifying and describing the techniques to translate substandard vocabulary within the analytical article. The authors discover the basic functions realized by the mentioned lexical units, identify the techniques to translate substandard vocabulary and conclude that it would be reasonable to use substandard vocabulary when translating the analytical articles of political orientation.
Key words and phrases: дискурс массмедиа, медийный аналитизм, аналитическая статья, сниженная лексика, перевод, конкретизация, нейтрализация, модуляция, mass media discourse, media analytism, analytical article, substandard vocabulary, translation, concretization, neutralization, modulation
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