SPECIFICS OF EUPHEMISM USAGE IN THE RUSSIAN FASHION MAGAZINES
Solov'eva Natal'ya Sergeevna
Nosov Magnitogorsk State Technical University
Abstract. The article examines the specifics of euphemism usage in fashion magazines of the two categories: premium and mass-market. Mentioning the differences in information presentation between premium and mass-market editions the author identifies the common for both edition types sphere of euphemization ("ageing", "excessive weight") and analyzes euphemisms used in each category of magazines. The paper emphasizes the fact that usage of certain euphemisms in fashion publications is predetermined by such phenomenon as commercial correctness.
Key words and phrases: эвфемизм, массовая культура, гламур, фэшн-журнал, коммерческая корректность, euphemism, mass culture, glam, fashion magazine, commercial correctness
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Ashinova I. V. Glamurnyi diskurs: lingvokul'turologicheskii i pragmaticheskii aspekty (na materiale russkogo i frantsuzskogo yazykov): avtoref. diss. … d. filol. n. Makhachkala, 2015. 42 s.
Buryakovskaya V. A. Kommunikativnye kharakteristiki massovoi kul'tury v mediinom diskurse (na materiale russkogo i angliiskogo yazykov). Volgograd: Peremena, 2014. 228 s.
Gudova M. Yu., Rakipova I. D. Zhenskie glyantsevye zhurnaly: khronotop voobrozhaemoi povsednevnosti: monografiya. Ekaterinburg: Izd-vo Ural. un-ta, 2010. 242 s.
Dolgova Yu. A. Sotsial'nyi fenomen glyantsevykh zhurnalov v kul'ture potrebleniya molodezhi (na primere Saratovskoi oblasti): avtoref. diss. … k. sots. n. Saratov, 2011. 21 s.
Dorodneva N. V., Popova A. F. Pretsedentnye teksty v zagolovkakh glyantsevykh zhurnalov (na primere angloyazychnogo i russkoyazychnogo zhurnala "Cosmopolitan") [Elektronnyi resurs] // Fundamental'nye issledovaniya. 2015. № 2-17. S. 3875-3878. URL: http://fundamental-research.ru/ru/article/view?id=37876 (data obrashcheniya: 06.11.2016).
Kayumova E. R. Leksiko-semanticheskie sredstva vyrazheniya otsenochnosti v zhenskikh zhurnalakh [Elektronnyi resurs]. URL: https://docviewer.yandex.ru/?url=http%3A%2F%2Fwww.ff.unipo.sk%2Fjak%2F8_2011%2Fkajumova.pdf&name= kajumova.pdf&lang=ru&c=585ccbf8c8b8 (data obrashcheniya: 01.11.2016).
Krongauz M. A. Russkii yazyk na grani nervnogo sryva. 3D. M.: AST, 2014. 480 s.
Krysin L. P. Evfemizmy v sovremennoi russkoi rechi [Elektronnyi resurs] // Rusistika. Berlin, 1994. № 1-2. S. 28-49. URL: http://www.philology.ru/linguistics2/krysin-94.htm (data obrashcheniya: 15.05.2016).
Laptev I. V. Evfemizmy tematicheskoi gruppy "starenie" v yazyke reklamy // Baltiiskii gumanitarnyi zhurnal. 2015. № 1 (10). S. 46-48.
Levontina I. B. Russkii so slovarem. M.: Azbukovnik, 2010. 335 c.
Popova I. V. Leksiko-semanticheskie i stilisticheskie osobennosti yazyka industrii mody (na materiale zhurnalov o mode): avtoref. diss. … k. filol. n. M., 2007. 24 s.
Takaishvili N. 5 demokratichnykh i krutykh brendov kosmetiki, o kotorykh ty ne znala [Elektronnyi resurs]. URL: http://www.cosmo.ru/beauty/makeup/5-demokratichnyh-i-krutyh-brendov-kosmetiki-o-kotoryh-ty-ne-znala/ (data obrashcheniya: 05.11.2016).
Ter-Minasova S. G. Yazyk i mezhkul'turnaya kommunikatsiya. Politicheskaya korrektnost', ili yazykovoi takt [Elektronnyi resurs]. URL: http://polbu.ru/terminasova_language/ch29_all.html (data obrashcheniya: 20.09.2015).
Tochilov K. Yu. Glamur kak esteticheskii fenomen: genezis i istoricheskie modifikatsii: avtoref. diss. … k. filos. nauk. M., 2011. 23 s.
Enzhel Dzh. F., Blekuell R. D., Miniard P. U. Povedenie potrebitelei. SPb.: PiterKom, 1999. 768 s.
Cosmopolitan Shopping. 2015. Fevral'.
Cosmopolitan Shopping. 2015. Dekabr'.
Hsu T. Affordable luxury brands are booming in popularity [Elektronnyi resurs]. URL: http://articles.latimes.com/2013/ dec/20/business/la-fi-accessible-luxury-20131220 (data obrashcheniya: 07.11.2016).
Instyle. Gid po novogodnemu shopingu i podarkam. 2015-2016. Zima.
Русский
