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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 12. Part 4. P. 91-96.
SCIENTIFIC AREA:    Philological Sciences
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EVALUATIVE POTENTIAL OF ATTRIBUTIVE HYPHENATED COMPOSITES IN THE DISCOURSE OF PRE-ELECTION THEMES OF THE PRINTED MEDIA OF THE USA AND GREAT BRITAIN
Kagantseva Ol'ga Sergeevna
Far Eastern Federal University (Institute of Oriental Studies - School of Regional and International Studies)
Abstract. The article is devoted to the study of the pragmatic aspect of attributive hyphenated composites from the standpoint of cultural linguistics in the articles on the subject of civil expression of will (elections and referenda) in the print media of the United States and Great Britain. Attributive hyphenated composites have a high pragmatic potential, which allows them to serve as an effective method for implementing the persuasive function of the media discourse of the United States and Great Britain. A linguistic and cultural analysis of persuasive discourse requires the use of such units of the language system in which cultural information is presented. Culturologically marked hyphenated composites in the political discourse of the contemporary British and American newspapers are studied and compared.
Key words and phrases: атрибутивный дефисный композит, предвыборный дискурс, прагматический потенциал, персуазивная функция, лингвокультурология, attributive hyphenated composite, pre-election discourse, pragmatic potential, persuasive function, cultural linguistics
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