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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 9. Part 1. P. 154-159.
SCIENTIFIC AREA:    Philological Sciences
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GLOBALIZATION OF CONTENT OF THE INTERNATIONAL TOURISM WEBSITE AS A TARGET OF TRANSLATION (BY THE MATERIAL OF ENGLISH-LANGUAGE WEBSITES)
Romadina Irina Dmitrievna
Volgograd State University
Abstract. The article is devoted to the issue of creation of the English-language content of the international tourism site. The Russian-language and English-language hypertexts placed on the websites of tourism portals and travel agencies are used as material for the research. As a result of the study the author has singled out a number of principles and rules that promote linguocultural generalization of the original tourist text in the process of translating it into English.
Key words and phrases: глобализация, туристический гипертекст, интернет-коммуникация, туристический портал, глобализованный текст, globalization, tourist hypertext, Internet communication, tourism portal, globalized text
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