EUPHEMIZATION AS A LINGUISTIC "WEAPON" OF THE INFORMATION WARFARE
Dubinina Irina Ivanovna, Baryshnikova Galina Valer'evna
Russian Presidential Academy of National Economy and Public Administration (Branch) in Volgograd
Abstract. The article examines and analyses the functions of euphemisms and the meanings of an implicit sense while denominating certain phenomena, used for the manipulation of the consciousness of public masses in the information war. The authors also highlight the strategies of the use of euphemisms in "the linguistic struggle", the main goal of which is to conceal the genuine essence of the phenomenon by creating a neutral or positive meaning, or factors, contributing to their certain influence on the recipient.
Key words and phrases: эвфемизм, информационная война, смягчение смысла, манипуляция сознанием, маскировка подлинной сущности обозначаемого, euphemism, information war, softening the meaning, manipulation of consciousness, masking the genuine essence of the denotation
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