Sanarova Elena Grigor'evna
Southern Institute of Management
Abstract. The article considers clich? transformations in the speech regardless of their basic feature - capability to be reproduced ready-for-use. The author indicates that under clich? transformation both the plane of expression and the plane of content are transformed, consequently the identification and differentiation between the "invariant" and "variants" of stable clich? may become problematic.
Key words and phrases: клишированные выражения, вариант, инвариант, план выражения, план содержания, трансформация, clich?s, variant, invariant, plane of expression, plane of content, transformation
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