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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2016. № 1. Part 2. P. 134-139.
SCIENTIFIC AREA:	Philological Sciences
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COMPOSITIONAL AND LEXICAL STYLISTIC PECULIARITIES OF THE ENGLISH-LANGUAGE PUBLIC SERVICE ADVERTISING

Naumenko Elena Edgarovna
Pyatigorsk State Linguistic University

Abstract. The article is devoted to the analysis of structural and lexical stylistic peculiarities of the English-language public service advertising texts. The main compositional elements of texts of the type under consideration are a verbal message, consisting of a slogan and a clarifying text, and a visual part, jointly forming a single structural semantic and functional whole. To the most recurrent lexical stylistic techniques revealed, which are used in the English-language public service advertising, one can attribute metaphor, repetition, play on words and rhythm. Also the cases of convergence of various stylistic techniques within one text are noted.

Key words and phrases: социальная реклама, слоган, пояснительный текст, креолизованный текст, паралингвистические средства, метафора, повтор, игра слов, рифма, конвергенция, public service advertising, slogan, clarifying text, creolized text, paralinguistic means, metaphor, repetition, play on words, rhythm, convergence

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