Archive of Scientific Articles

Abstract. The article touches on the problem of interaction of language and thinking in the aspect of representation of world conceptions by the linguistic consciousness and influence of the language on the formation of a world picture. Analyzing the verbal aspect of the modern animated films the author dwells on the creative potential of the Russian language. The paper describes the causes and ways to transform the usual units and the possibilities for the occasional word usage; the researcher examines the relation between the ideological content of an animated cartoon and prevalent means of verbal creativity aimed at the realization of the esthetic function of the language.

Key words and phrases: лингвистическое моделирование, художественное пространство, речевое творчество, трансформация, окказионализм, фразеологизм, тематическая лексика, linguistic modeling, artistic space, verbal creativity, transformation, occasionalism, phraseological unit, topical vocabulary