VECTORS OF ASSOCIATING AS INDICATORS OF CHANGES IN CONSCIOUSNESS OF THE RUSSIAN LANGUAGE SPEAKERS
Alimushkina Ol'ga Alekseevna
Altai State University
Abstract. The article presents a comparative analysis of two associative fields of "education" received during the association experiments at different periods (2014 and 1988-1997). During the analysis, the vectors of associating are revealed, and the degree of their stereotype is determined. It is shown that the vectors of associating with a low degree of stereotype provide insights into the dynamics of the consciousness of the Russian language native speakers.
Key words and phrases: ассоциативное поле, ассоциативный эксперимент, векторы ассоциирования, стереотипность, концепт, динамика сознания, associative field, associative experiment, vectors of association, stereotype, concept, dynamics of consciousness
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