ON THE QUESTION OF PRAGMATIC STRATEGIES OF FLORA NAMING (BY THE MATERIAL OF THE KARACHAY-BALKAR AND RUSSIAN LANGUAGES)
Khapaeva Liliya Vladimirovna
Kabardino-Balkarian State University
Abstract. The article is devoted to the revelation of the correlation between cognitive and pragmatic factors in the linguistic development of the plant world and the identification of the role of pragmatics as a strategy for naming of flora units in the Karachay-Balkar and Russian languages. The author presents the generalized cognitive structures, as well as the specific models of their realization, based on the pragmatic strategies that condition the motivation of flora nominations.
Key words and phrases: карачаево-балкарский язык, номинации флоры, стратегия номинации, когнитивная стратегия, прагматическая стратегия, оценка, the Karachay-Balkar language, flora nomination, strategy of nomination, cognitive strategy, pragmatic strategy, appraisal
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