THE ROLE OF LANGUAGE AND CULTURE IN CROSS-CULTURAL COMMUNICATION
Lakhotyuk Lyubov' Andreevna
National Research Tomsk Polytechnic University
Abstract. The article is devoted to the problems in cross-cultural communication arisen owing to the difference of images content of consciousness of the representatives of various linguocultures and to the ignorance of cultural peculiarities. The author suggests the ways of solution by means of the use of sensory side of consciousness, the working out of empathetic attitude towards other cultures and popularization of one's own.
Key words and phrases: лингвокультура, межкультурная коммуникация, культурные архетипы, языковое сознание, культурный шок, эмпатическое отношение, коммуникативно-деятельностный подход, linguoculture, cross-cultural communication, cultural archetypes, linguistic consciousness, cultural shock, empathetic attitude, communicative-activity approach
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Русский
