INTERPRETATION OF EUPHEMISMS WITHIN THE FRAMEWORK OF CROSS-CULTURAL COMMUNICATION
Cherkasova Elena Valer'evna, Makarova Marina Evgen'evna
Samara State University of Economics
Abstract. The article considers euphemism as one of the expressive means of the language; its structure is characterized by the two-sidedness of meaning, therefore euphemism is a fragment of a space of practical conclusions within which the attempts to remove the unattractive facts in the implication very often have a converse effect - effect of mockery, comic effect.
Key words and phrases: эвфемизм, высказывание, коммуникация, фоновые знания, интерпретация, смысл, euphemism, utterance, communication, background knowledge, interpretation, meaning
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