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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 3. Part 2. P. 59-62.
SCIENTIFIC AREA:    Philological Sciences
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SPECIFICITY OF MODERN MEDIA-ENVIRONMENT INFLUENCE ON CHILD’S PERSONALITY

Danyushina Lyudmila Aleksandrovna
Southern Federal University


Abstract. In the article the features of media-environment influence on the preschooler’s linguistic personality are considered. Attention is focused on the specificity of the influence of animations and advertising discourse on the formation of the child’s conceptual world-view demonstrated in the child’s discourse. The reasons of animations and advertising popularity among children are analyzed. The negative influence of media-production on the processes of the child’s socialization and his/her linguo-cognitive development is revealed.
Key words and phrases: языковая личность ребенка, детский дискурс, детская картина мира, медиасреда, социализация, реклама, мультфильмы, child’s linguistic personality, child’s discourse, child’s world-view, media-environment, socialization, advertising, animations
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