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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 3. Part 2. P. 50-52.
SCIENTIFIC AREA:    Philological Sciences
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CONVENTIONS PREFERENCE OVER COMMON LANGUAGE NORMS IN OFFICIAL-BUSINESS SPEECH

Butorina Elena Petrovna
Russian State University for the Humanities


Abstract. The choice of spelling variants and nomination analytical units in official-business communication is discussed in the article. The mechanisms of such choice are based on business communication conventions, which are introduced artificially or formed naturally. The factors that can influence the final decision are considered by concrete examples. It allows making up conclusions about the complex nature of spelling variants choice mechanisms in official-business communication, which are not always determined by the functioning codified norm.
Key words and phrases: деловой дискурс, конвенции, написание, институциональная коммуникация, норма, business discourse, conventions, spelling, institutional communication, norm
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