LINGUO-COGNITIVE ASPECTS OF SOCIAL-CULTURAL PARADIGM BORROWING (BY THE EXAMPLE OF INSURANCE INSTITUTION DEVELOPMENT IN RUSSIA)
Zhebrunova Lyudmila Aleksandrovna
Smolensk Branch of Russian State Trade-Economic University
Abstract. The author analyzes the social-cultural paradigm borrowing from the perspective of cognitive linguistics by the example of insurance institution development in Russia, involves bilingual language material – phraseosemantic field "Страхование"/"Insurance", pays special attention to the aspects of terminological nomination, considers conceptual metaphor as the way of term formation, reveals and compares the organizing concepts within the Russian language and English language part of terminological systems.
Key words and phrases: концепт, терминологическая номинация, фразеосемантическое поле, сложные термины, метафоризация, концептуальные метафоры, концептуальное смешивание, теория фреймовой семантики, concept, terminology nomination, phraseosemantic field, complex terms, metaphor
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Русский
