PROBLEMS AND FEATURES OF TRANSLATING ADVERTISING TEXTS WITH PHRASEOLOGICAL UNITS (BY THE MATERIAL OF RUSSIANAND ENGLISH-LANGUAGE SLOGANS FOR FILMS)
Soboleva Nina Pavlovna
Kazan (Volga Region) Federal University
Abstract. The article is devoted to the problems and features of the translation of the English-language advertising slogans from the posters for feature films into the Russian language using phraseological and non-phraseological methods. The self-dependent classification is determined, and two main models of translation used for the reproduction of the English slogans into the Russian language are revealed. The author covers the main problems encountered in the translation process, and reveals the most commonly used model for the reproduction of slogans into the Russian language.
Key words and phrases: фразеологическая единица, рекламный слоган к фильму, методы перевода, пересоздание, прецедентные тексты, phraseological unit, advertising slogan for film, methods of translation, recreation, precedent texts
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