SPECIFICITY OF CHROMATIC COLOUR NAMING TRANSLATION IN CREOLIZED TEXTS (BY THE MATERIAL OF WOMEN’S GLOSSY MAGAZINES)
Velichko Alesya Aleksandrovna
North Caucasian Federal University
Abstract. The article is devoted to the research of the features of chromatic colour naming translation in creolized texts. The analysis shows that colour naming and the selection of necessary translation strategy within the textual space under study are conditioned by extralinguistic factors, i.e. correspond to the basic aim orientations of women’s glossy magazines and are implemented with the support of visual accompaniment to the text.
Key words and phrases: креолизованный текст, глянцевый журнал, хроматические цветообозначения, прагматика перевода, переводческие трансформации, creolized text, glossy magazine, chromatic colour naming, pragmatics of translation, translation transformations
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