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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2013. № 1. P. 57-59.
SCIENTIFIC AREA:	Philological Sciences
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L. HJELMSLEV’S THEORY APPLICATION TO ICONOTEXTS STUDY (BY MATERIAL OF PERFUME ADVERTISING IN FRENCH AS COMPARED WITH RUSSIAN)

Gorelik Polina Leonidovna
Chelyabinsk State Medical Academy

Abstract. The author suggests the methodology of iconotexts research as syncretic semiotic systems on the basis of L. Hjelmslev’s conception of the comparison of the plane of expression of one and the same meaning in different languages, and as a result of this methodology application for the study of print advertising comes to the conclusion about iconotext properties and the features of meaning expression with the help of text and visual image.

Key words and phrases: семиотика, иконотекст, синкретичные семиотические системы, взаимодействие текста и образа, рекламный текст, semiotics, iconotext, syncretic semiotic systems, text and image interaction, advertising text

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References:

Fontanille J. M?tiers de la s?miotique. Limoges: Pulim, 1999. 203 p.
Hjelmslev L. Prol?gom?nes ? une th?orie du langage. Paris: Les ?ditions de minuit, 1966. 177 p.
Nerlich M. Qu’est-ce qu’un iconotexte? R?flections sur le rapport texte-image dans "La femme se d?couvre" d’Eveline Sinnassamy // Iconotextes. Paris: Ed. A. Montandon, 1990. P. 255-303.

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