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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2012. № 7. Part 2. P. 218-222.
SCIENTIFIC AREA:    Philological Sciences
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MILITARY METAPHOR IN RUSSIAN AND CHINESE SPORTS JOURNALISM
Zhen Zhen
Moscow State Pedagogical University
Abstract. The author raises the problem of the metaphor "military units", functioning in the Russian and Chinese sports reportages. In most cases the use of metaphorical method in the Russian and Chinese sports articles coincides. These lexemes are used as the means of speech expressiveness, strengthening the informative value and figurativeness of the message, many metaphorical images in the Russian and Chinese linguo-cultural consciousness are similar, but there are some differences in the creation and use of military metaphors in sports journalism. The authors of sports texts strive for the expression in the description of sports performances.
Key words and phrases: метафора войны, воинские подразделения, пресса, армия, спорт, metaphor of war, military units, press, army, sport
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