ABOUT THE FUNCTIONS OF ANGLO-AMERICANISMS IN GERMAN PRESS
Banshchikova M. A.
Peoples' Friendship University of Russia
Abstract. In the article some functions of anglo-americanisms in German press according to P. von Polenz, Y. Pfitzner and M. Adler are examined. Having analysed the selected material, such functions of loanwords as the representation of local colour and life style, the representation of certain speciality colour, the representation of social colour, the creation of text expressiveness, language economy (graphic brevity and semantic accuracy), variability, strengthening and weakening of semantic-stylistic value and euphemisation have been determined. With the help of topical examples from German press the results of research are represented more evidently.
Key words and phrases: англо-американизмы, немецкая пресса, заимствования, экспрессивность текста, языковая экономия, семантико-стилистическое значение, эвфемизация, anglo-americanisms, German press, loanwords, text expressiveness, language economy, semantic-stylistic value, euphemisation
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References:
Zhabina E. V. Anglo-amerikanskie zaimstvovaniya v leksike sovremennogo nemetskogo yazyka. - Barnaul, 2001.
Adler M. Anglizismen in den deutschen und schwedischen Massenmedien. - Jena, 2004.
Polenz Peter von. Deutsche Sprachgeschichte vom Spdtmittelalter bis zur Gegenwart. - Berlin, 1999. - Bd. 3.
Pfitzner J'rgen. Der Anglizismus im Deutschen. Ein Beitrag zur Bestimmung seiner stilistischen Funktion in der heutigen Presse. - Stuttgart, 1978.
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