Precedent toponyms in the advertising tourism discourse of Germany
Tretiakova Evgenia Valeryevna, Sharmanova Oksana Sergeevna
Baikal State University
Submitted: 04.07.2023
Abstract. The study aims to determine the significance of precedent toponyms of the advertising tourism discourse of Germany for the German-language linguoculture. The metaphorical image of Germany is created by several conceptual metaphors with the target domain GERMANY / TOURIST ATTRACTION. The conceptual metaphor TOURISTISCHES OBJEKT IN DEUTSCHLAND ist EIN PREZEDENTES TOPONYM (TOURIST ATTRACTION IN GERMANY is a PRECEDENT TOPONYM) is one of the most common in the type of discourse under consideration, therefore, this study analyses this conceptual metaphor and reveals its axiological content. The scientific novelty of the study lies in analysing the specified conceptual metaphor using the method of component analysis, which made it possible to identify the mechanism of creating the metaphorical image of Germany with the help of precedent toponyms. The results obtained showed that in the type of discourse under consideration, the main intention of the considered conceptual metaphor is the representation of tourist attractions in Germany as tourist attractions of world importance. This allows drawing the target audience to Germany.
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