Phatic means in media text headlines (based on the material of the Russian, English and Chuvash languages)
Subbotina Marina Valentinovna, Yakovleva Galina Grigorievna, Gilazova Guzaliya Sayfullovna, Gubanov Aleksey Rafailovich
Chuvash State University
Kazan State Institute of Culture
Submitted: 01.09.2023
Abstract. The aim of the study is to identify the phatic language means used in the headlines of media texts posted on the Internet in Russian, English and Chuvash. The paper characterises in a comparative aspect the features peculiar to the repertoire of the phatic means that are in demand among modern journalists, representatives of different national-linguistic communities. The paper is novel in that it is the first to analyse phatic means using the material of Russian, English and Chuvash media speech in order to determine language specificity of the linguistic phenomenon under consideration. As a result, it has been found that colons, contextually conveying expression, as well as stylistically modified precedent phenomena are used in the phatic function in the headlines of media texts in Russian. Informal syntax constructions are employed in this capacity in the English-language and the Chuvash-language headlines, the latter also use intentionally distorted precedent vocabulary and the technique of citation. The fact that in order to establish contact with readers, the headlines are formulated according to the principle of language game represents the basis of interlanguage similarity.
Key words and phrases: фатическая интенция медиаречи, языковая игра, экспрессивная пунктуация, разговорный синтаксис, прецедентный феномен, phatic intention of media speech, language game, expressive punctuation, informal syntax, precedent phenomenon
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