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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2021. № 2. P. 387-393.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/phil210021

Metaphorical Image of the Baikal in Advertising Tourist Narrative
Men’shikova Ekaterina Evgen'evna
Baikal State University
Submitted: 27.12.2020
Abstract. The study aims to determine the range of the linguistic means with the help of which the metaphorical image of the Baikal is created in the advertising tourist narrative. Scientific novelty of the work lies in the fact that for the first time the features of the representation of the Baikal’s metaphorical image in the advertising tourist narrative were identified. The attained results have shown that the metaphorical representation of the Baikal’s image is produced through the naturemorphic metaphorical model (landscape, terrain, seasons, atmospheric phenomena, sphere of outer space) and the anthropomorphic metaphorical model (human physical appearance, parts and organs of the human body, character traits, speech and nonspeech sounds, emotional and physical states).
Key words and phrases: рекламный туристический нарратив, метафорический образ Байкала, природоморфная метафорическая модель, антропоморфная метафорическая модель, advertising tourist narrative, metaphorical image of the Baikal, naturemorphic metaphorical model, anthropomorphic metaphorical model
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