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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2012. № 5. P. 79-82.
SCIENTIFIC AREA:    Philological Sciences
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FORMATION AND DEVELOPMENT OF RECOMMENDATION AND MINI-ADVICE GENRES IN TATAR CALENDARS

Zaini Rezeda Lokmanovna
Kazan' (Volga Region) Federal University


Abstract. The author discusses the questions of the origin and development of recommendation and mini-advice genres in calendars in the Tatar language, pays attention to the fact that before the appearance of newspapers and magazines these genres experienced the stage of formation and got further development in calendar publications, and also emphasizes that recommendation and mini-advice as genres continue to change and develop in today's wall and desk calendars.
Key words and phrases: печатный календарь, календарное издание, татарские календари, жанр, календарные жанры, жанр рекомендации, жанр мини-совета, printed calendar, calendar publication, Tatar calendars, genre, calendar genres, genre of recommendation, genre of mini-advice
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