MANIPULATIVE POTENTIAL OF INTERTEXTUALITY IN MASS-MEDIA DISCOURSE
Marchenko T. V.
North Caucasian State Technical University
Abstract. In the article the problem of intertextuality in the aspect of speech influence is considered. The substantiation of the manipulative potential of intertextual inclusions is given.
Key words and phrases: интертекстуальность, речевое воздействие, манипулятивный потенциал, интертекстуальные включения, intertextuality, speech influence, manipulative potential, intertextual inclusions
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Русский
