Development of Toyota Motor Corporation in the first quater of the 21st century: A global aspect
Mostovaia Anna Sergeevna
Institute of History, Archaeology and Ethnology, FEB RAS
Submitted: 11.02.2024
Abstract. The purpose of this article is to analyze the features of the development of the Toyota Motor Corporation in the first quarter of the 21st century. The main factors and events that influenced the transformation of its foreign strategy, which during this period acquired the character of a global one, are considered. The basic directions and characteristics of the company's activities in distinct countries and regions are investigated; a special attention is paid to the innovation strategy (IMV), which continues to expand and successfully operate in Southeast Asia, Latin America and Africa. In addition, such an important aspect of Toyota's policy as integration into the socio-economic life of host countries at different levels – from national to local – is being considered. Over the past thirty years, against the background of continuing negative trends in the Japanese economy, the foreign direction has begun to play a more significant stabilizing role in the development of the company; there have been qualitative changes in its content. Revolutionary changes in the global automotive industry have led to the emergence of a new format for Toyota's activities – its transformation into a mobility company.
Key words and phrases: автомобильная промышленность в первой четверти XXI века, корпорация “Toyota”, автомобильные производители, проект IMV, automotive industry, Toyota company, automotive companies, IMV Project
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