Axiological Dimension of the Modern Chinese Culture
Duminskaya Anastasiya Valiyevna
Transbaikal State University
Submitted: 08.07.2021
Abstract. The purpose of the research is to determine the features characterising cultural modernisation influence on the development of the axiological aspect of the Chinese culture. The article considers three main groups of factors driving the development of the Chinese cultural values in the setting of modernisation. Scientific novelty of the research lies in analysing the value structure of the modern Chinese culture, using the proposed model as a tool for its study. As a result, it is proved that the axiological dimension of the Chinese culture can be considered according to regionalisation, globalisation and modernisation facets, influence of which can be identified by analysing the Chinese culture bearers’ value attitudes, directions of various modernisation practices in the field of culture, as well as information channels that promote exchange and dissemination of global values in the process of cultural globalisation.
Key words and phrases: китайская культура, культурная модернизация, культурные ценности, регионализация, глобализация, мягкая сила, Chinese culture, cultural modernisation, cultural values, regionalisation, globalisation, soft power
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Ignatov S. B., Ignatova V. A. Ekologicheskaya kul'tura: sistemno-sinergeticheskii podkhod k opisaniyu fenomena // Vestnik Moskovskogo gosudarstvennogo gumanitarnogo universiteta. Sotsial'no-ekologicheskie tekhnologii. 2011. № 1. S. 19-26.
Ignatova V. A. Sotsiokul'turnaya dinamika i obrazovanie v kontekste postneklassicheskoi nauki // Innovatsionnye proekty i programmy v obrazovanii. 2013. № 3. S. 9-14.
Boon-Yeow Lim. Chinese Cultural Values as Institutional Forces in Shaping Board Involvement // Asian Journal of Social Sciences and Management Studies. 2015. Vol. 2. № 1. P. 17-20.
Cheng H., Schweitzer J. C. Cultural values reflected in Chinese and U.S. television commercials // Journal of Advertising Research. 1996. Vol. 36. № 3. P. 27-45.
Kim-Choy Chung, Yongqian Li, Holdsworth D. K., Kim-Shyan Fam. Chinese "Little Emperor", cultural values and preferred communication sources for university choice // Young Consumers. 2009. Vol. 10. № 2. P. 120-132.
Kluckhohn F. R., Strodbeck F. L. Variations in value orientations. N. Y.: Row, Peterson & Co., 1961. 450 p.
Lin C. A. Cultural values reflected in Chinese and American television advertising // Journal of Advertising. 2001. Vol. 30. Iss. 4. P. 83-94.
Zhang Y., Harwood J. Modernization and tradition in an age of globalization: Cultural values in Chinese television commercials // Journal of Communication. 2004. Vol. 54. Iss. 1. P. 156-172.
Zhen Sun. Cultural Values Conveyed through Celebrity Endorses: A Content Analysis of Chinese Television Commercials // International Journal of Communication. 2013. № 7. P. 2631-2652.
Русский
